Item #8448 Pictorial Plain Dealer for the Presidential Campaign…The Campaign Dealer, A Pictorial Political Paper… . . W. Gray, del Hoyt., oseph.

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Gray, J[oseph]. W.; Hoyt., del.

Pictorial Plain Dealer for the Presidential Campaign…The Campaign Dealer, A Pictorial Political Paper… 

Cleveland, Ohio: The Cleveland Plain Dealer; Tibbets, engraver, [1860]. Illustrated broadside, 14” x 5.25”. CONDITION: Very good, old vertical and horizontal folds, trimming along lower margin, tiny losses to the four corners.

A rare broadside advertising a weekly newspaper devoted exclusively to coverage of the 1860 presidential campaign and support for “the nominee of the Democratic National Convention, whoever he may be,” ultimately Stephen A. Douglas. 

This broadside was published sometime before June 18th 1860, when Douglas was chosen as the nominee. The Campaign Dealer was published in twenty issues by the Cleveland Plain Dealer from June 30th to November 17th 1860. The broadside’s grotesque engraving, captioned “Impending Crisis!” and “Irrepressive Conflict!”, shows a Southern planter and a Yankee standing on a line dividing North and South, and engaged in a tug-of-war over a Black man dressed in rags whose hair is being pulled out. Highlighted are the Dealer’s “original cuts,” which were designed and engraved by the paper’s in-house artist, and the “Snaix and Kangaroo” cartoons in the paper’s “jocose department” created by Artemas Ward (alias of associate editor Charles F. Brown). The editors promise "a jolly campaign, to laugh down what we cannot argue down, to show up by ‘cuts’ what we cannot cut up by thrusts, giving no quarter to the enemy.” Subscribers to the Dealer would receive, by arrangement with members of Congress and the NDC, free public documents, speeches, etc., during the campaign. 

County committees, clubs, and other political associations could receive 100 copies for $1.50 or 1000 copies for $10. The text concludes with a call for agents to sell the Dealer: “Now is the time to get into the hands of the people a cheap, cheerful, spicy and spirited Political Paper, precisely adapted to the wants of the party and the temper of the times. We hope every Democrat will make himself an active Agent for the ‘Campaign Dealer,’ and secure the names of all in his immediate neighborhood forthwith.”

OCLC records just one copy, at the Clements Library.

A broadside for a newspaper devoted to covering one of the most consequential presidential elections in U. S. history.

REFERENCES: Campaign Plain Dealer” at Lincoln and the Civil War online.

Item #8448

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