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Sanders, J. M., et al.

Cocoa, Florida. “The Gem City” of the Indian River.

Cocoa, Florida: The News Publishing Co., 1910–1911. 16mo (17.1 x 22.5 cm), printed blue wrappers. 52 pp., numerous illus.

An unrecorded promotional booklet for the town of Cocoa, Florida, located along the east coast’s Indian River.

Compiled by the Cocoa Board of Trade, this appealing promotional begins with a geographical and historical sketch of the city of Cocoa, which is popularly known as the “Gem City of the Indian River.” Only 25 years old, it is noted that the town has been growing steadily since its founding and has already become a strategic distribution point. Cocoa is located on the west bank of the Indian River along the East Coast Railroad and lies some 173 miles south of Jacksonville. The text details various projected water and land routes currently underway which will connect Cocoa with the greater worlds of business and pleasure—at which point Florida and the Indian River country will become the “Garden Spot of America.” An account is given of the town’s appearance as well as an overview of its populace and buildings. The text claims the “town is very free from idlers, everyone seems anxious to work and the result is prosperity and solid business.” Also detailed are recreational activities, such as motor boating and sailing, said to be “the finest.” The numerous photographic illustrations include street scenes, the new yacht club, peninsulas, beaches, a new public library, an art and souvenir store, and so on. Also pictured is a letter to the Cocoa Board of Trade by one H. L. Ives, who evidently complied with the Board’s request that he furnish subject matter for the present pamphlet; in particular, to set forth “the beauties and natural advantages of your little town of Cocoa.” Various advertisements appear throughout the text for real estate, stores, and companies in Cocoa.

No records in OCLC.

CONDITION: Good, light foxing, light soiling, light chipping and a few 1 cm tears on front cover-page and at spine; contents very good, margins of first page lightly soiled.

Item #4941

Price: $295.00