English Baking Powder. English Fruit Flavors. Royal Chemical Co.

English Baking Powder. English Fruit Flavors.

New York: Hatch Litho., 34 Vesey St. [ca. 1880]. Chromolithograph, 18.5” x 23.75”, plus margins.

A dazzling advertising print for English Baking Powder and English Fruit Flavors produced by the Royal Chemical Company of New York.

Employing English imagery for these nominally English products, this chromolithograph features a splendidly dressed court figure sounding a trumpet at a Royal banquet, possibly a Christmas feast, judging from the wreaths hanging on the walls. Suspended from the trumpet is a flag bearing the Latin motto “quae prosunt omnibus” ("of service to all"). A lively banquet scene appears in the background, the king and queen seated in their royal chairs, the table spread with various cakes and other baked goods, along with a roast goose. Standing on one side of the royal couple is a server with another roast goose on a tray, and seated on the other side is the court fool,various others are seated at the table as well. The message: buy our products and live like royalty.

The Hatch Lithographic Co. of New York was founded in 1855 by George Hatch Jr., whose father George W. Hatch was an engraver and founder of the American Banknote Company. In 1887, the company changed its name to Hatch Lithographic Co. Operating for three decades before going out of business in 1889, the company specialized in chromolithographic prints, certificates, trade cards, and labels, many for tobacco.

No copies recorded in OCLC.

REFERENCES: Last, Jay. The Color Explosion : Nineteenth-Century American Lithography (Santa Ana, CA, 2005), p. 98.

CONDITION: Good, narrow margins, some light soiling and creases to perimeter, image very good.

Item #6117

Price: $2,950.00

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