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B. Newmark & Co.’s Key West Perfection Cigars.

New York: George Schlegel, [ca. 1890] Chromolithograph, 22.125” x 18.625” plus margins. CONDITION: Very good, faint dampstains and a few spots.

This richly printed cigar advertisement was produced during the height of cigar production in Key West, a hub of the industry, by the New York lithographic firm of George Schlegel. A second-generation lithographer, Schlegel specialized in cigar box labels and advertising posters for the tobacco, liquor, and toiletry industries. The company was remarkably long-lived. Founded in 1848 by George Schlegel Sr. after his emigration from Germany, it continued to operate, under a few different names, through the 1960s.

REFERENCES: Last, Jay. The Color Explosion (Hillcrest, 2005), p. 135.

Item #7855

Price: $1,250.00

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