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MacDonald, George, del.; [Atwood, Mary Hall, after].

Handy Guide Map to Southern California’s Endless Points of Interest!…[Brochure title:] Long Beach Los Angeles County Southern California Convention Capital of the West

[Long Beach, California]: Printed by Green’s, Inc.; Long Beach Chamber of Commerce and Municipal Convention and Publicity Bureau, 1936. Folding brochure/broadsheet with color-printed map on verso, 17.875” x 23.875”, sheet size 17.75” x 23.75”. CONDITION: Very good, light wear, old folds, Japanese tissue repair along center horizontal fold on recto.

An appealing brochure including a bird’s eye view of Long Beach and greater Los Angeles, produced during the Great Depression.

This view of Long Beach and the greater Los Angeles area as seen from the west, depicts major thoroughfares, towns, valleys, deserts, clubs and stadiums, beaches and ports, the San Jacinto Mountains, and other sites of interest. A dozen insets of historic buildings and places to visit (Hollywood, Riverside Mission Inn, Catalina Island, etc.) and activities (golfing, sailing, etc.) border the view on three sides. An outer strip-map border depicts three driving routes, the “Coast Route From Long Beach to Mexico”; the “Coast Route From Long Beach to Morro Beach,” and the “Foothill and Valley Blvds. To the Desert” (Los Angeles and Pasadena to Palm Springs). Each map pictures architectural points of interest along the way and indicates distances. Above the map is text describing the area’s tourist attractions, while text below the map title praises Southern California’s “hundreds of miles of paved highways and its vast interurban network of electric and motor stage lines, [which] provides the sightseer with a different trip for every day in the year. And Long Beach, as the focal point of 22 major traffic arteries radiating in every direction, is less than an hour’s ride from the principal points of interest thruout Los Angeles County.” This map bears a strong resemblance to mapmaker and artist Mary Hall Atwood’s 1932 map, The Tenth Olympic Games, Los Angeles, California, also published by the Long Beach Chamber of Commerce, upon which it is clearly based.

The verso features numerous photo-illustrations of Long Beach accommodations, activities, and attractions: hotels, “native shops,” oil fields, horse-riding, ports, beach cottages, sailing, and the presence of the U. S. Navy. Many images show families and children enjoying themselves. Interspersed are facts about the city of Long Beach intended to help prospective tourists “make this seaside city your vacation headquarters.”

OCLC records four copies, at the UC Los Angeles, UC Davis, California Historical Society, and Yale.

Item #7915

Price: $350.00

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